CLC are one of those groups that I’ve desperately wanted to like more than I do. There are moments in their discography that really shine, but as a whole it doesn’t really connect with me. For every To The Sky or No you’ve got a High Heels or (even though many loved it) Me. I appreciate it when the group inject a strong melody into their tracks but in most cases, especially recently, it’s been more a case of attitude over melody. This approach has worked really well in the past but despite an incredible performance, I don’t think Helicopter is one of those instances.
Opening with an irritating siren riff that’s characterised many of the years most undesirable comebacks, Helicopter‘s introduction doesn’t do it any favours. Thankfully it transitions into the tracks strongest moment, Yeeun’s fantastic rap verse. I’ve always admired Yeeun as a performer and here she really proves why she’s one of the best and most charismatic rappers within the industry right now. She attacks the opening verse, demanding immediate attention from the listener. In fact, despite how derivative this entire opening segment is, it works much better than expected. Even the expected shift into a vaguely anthemic pre-chorus feels much more natural thanks to just how well the girls manage to sell it.
But despite how great they perform, there’s no getting past the fact that Helicopter is horribly generic. Given a complete muscial makeover and we could have potentially had a really strong track but the unnecessarily loud and oddly flat production does it absolutely no favours whatever. It honestly feels like it could have been given to any of either, (g)-idle, Blackpink, Everglow or even KARD and feels way too soundalike to really leave an impact. It feels like I’ve heard this song multiple times already and that’s not a good thing. The sudden blasts of Inception inspired brass are just getting really annoying at this point and should really stop being overused by production teams.
That’s really a shame because despite the tracks heavy use of trap and lazy production, there are many great moments. The vocals and hip hop segments are all fantastic and I genuinely wish they had been attached to a more daring and enjoyable arrangement. But then again that’s been my complaint for most CLC songs.
Final Rating: 7.25/10