If you’ve been a regular on this blog for the past year, then you might know that my relationship with Cherry Bullet’s music hasn’t been the best. I didn’t think much of either of their 2020 singles and their sugary sweet sound wasn’t something I really gravitated towards. But I think that Love So Sweet is something new for the girls, melding the sugary sweet melodies of their past work with some really interesting production.
Now I have to say that while Love So Sweet isn’t something revolutionary, it does well with the given template. I love the percolating beat and it takes many interesting turns throughout the course of the tracks 3 minute run time. And that’s why I think that the producers really did a great job by giving the instrumental as much breathing space as possible. And while the supporting melody might not match the sheer excellence of the supporting instrumental, there are moments such as the great pre-chorus which raise the intensity for a suitably exciting moment. But the whistle led post-chorus is probably my favourite production choice, lending the track an added hook that manages to be effortlessly catchy whilst still feeling quite sophisticated.
But as much as I love the production, the tracks central melody doesn’t quite reach the mark for me. It’s not bad by any means but it fails to carry the momentum created by the insanely catchy verses. The performance here too is a little high pitched for me but I appreciate the attempt at a full throated hook. I would have loved to see the chorus go a bit bigger and while I do believe this sense of restraint will help the tracks more long term appeal, It would have been great to see more the track embrace the explosive nature of its climax. Cherry Bullet have always had great bridges and climactic moments but the one here is especially impressive and tops off what is most likely my favourite single of theirs since debut.
Final Rating: 8 / 10