I’ve had an interesting history with Weki Meki. Even against their recent tracks, my favourite single from them (although it’s a cover) remains the anthemic Butterfly that soundtracked the 2018 Pyeongchang winter Olympics. Though their two debut-era singles were a little too off the wall bonkers for me, their triple sucker punch of Crush, Picky Picky and Tiki Taka (99%) were phenomenal. This personally raised my expectations for their latest comeback to astronomical levels, and while Dazzle Dazzle doesn’t hit that almost unattainable mark, it does feature the groups best chorus since Crush.
Dazzle Dazzle brings me back to a time when this lightweight girl group fare was ever-present within the industry. I don’t mind this approach and it’s actually quite refreshing today. Songs of this nature rarely offer a bad listening experience, but face the risk of feeling inconsequential. Luckily, Dazzle side-steps this issue with quirky vocal delivery and numerous left field production choices. As always, Weki Meki infuse every moment of the track with their off-kilter charms, which truely lets otherwise bland elements of the track shine. The low bass and rubbery synth present during the verses are also a fantastic production choice. But much like the groups best tracks, there is a streamlined focus on that addictive as hell chorus. In fact, it feels as though it’s a perfect middle ground between their last two singles, melding the quirkyness of Picky Picky with the glossy pop sheen and two part chorus of Tiki Taka (99%). It’s an instantly addictive refrain and the perfect centrepiece to a song of this nature.
Other than that standout chorus though, I think that the rest of Dazzle Dazzle could do with some more tightening. Its verses are a little too throw away for my tastes, hinging more on the girls than a strong melody. Though that aforementioned rubbery synth and quirky vocal delivery do remain ever-present during these moments and keep these moments more engaging than otherwise. I however adore how they avoid the overdone and cloying post chorus breakdown that’s plagued too many recent releases. In essence, it’s another solid song from a group that I think has finally found their sound.
Final Rating: 8.25 / 10