I’m a massive fan of Woolim Entertainment. They gave rise to my favourite boy group of all time, Infinite and now house the great Lovelyz and brilliant Golden Child. Those are all groups I adore, so why am I having such a hard time getting into Rocket Punch? While I enjoyed their last mini album quite a bit and title track Bouncy was one of the years stronger singles; but unlike their company mates, they haven’t really managed to carve out an identity for themselves. And that’s probably why new single Juicy feels so cloying.
When it comes to Juicy it’s hard for me find any real redeeming factors. Sure it’s fun, energetic and knows exactly what it wants to be; but it just isn’t for me. It’s one of those songs that hopes to win you over through sheer repetition and it’s saccharine energy and unfortunately I’ve gotten to the point where I’ve become immune. Rather than lean into the elements that made Bouncy stand out, Juicy opts to follow everything I disliked about Bouncy. From the cloying vocal delivery to the hyper caffeinated cheer leader chants, it’s just an unpleasant listening experience.
Honestly it’s hard for me to believe that Iggy and Youngbae were those who produced this. If they wanted to go for a more youthful sound then there are many better examples that they have produced. The entire track feels too lifeless, too beholden to modern girl group trends to really stand out. I enjoy some of the melody during the chorus but the rest of Juicy just feels unnecessarily saccharine.
Final Rating: 6 / 10
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