With the burgeoning growth of K-pop in its current state, many newer fans are unaware of many of the genres past classics. That’s why I will be taking a look back at some of K-pop’s most exciting and iconic tracks that were released before the conception of this blog to shed some light on this now bygone time.
Year Released: 2017
The music industry can be a strange place sometimes. Ever since their debut in 2011 under Brave Entertainment, Brave Girls were always one of those groups with solid music yet very little commercial success. A story oft repeated in an industry that remains one of the most cut throat in the world. But sometimes all you need is a bit of luck and your fortunes can shift drastically. And just like that, thanks to a viral youtube compilation, Brave Girls’ 4 year old Rollin‘ has shot the girls into never before seen popularity, earning them their first ever number 1 single and the opportunity to grace the stage with a hit song. And so what better time to look back on the track?
Though it only recently started to gain traction, I knew from the moment that I heard the track that Rollin’ was destined to be a smash hit. And while i personally always preferred the magnetic synth laden Memory from the same album, Rollin‘ was the track that really stood out as an instant crowd pleaser. It has all the hallmarks of a great Brave Brothers track, from the addictive electronic beat to the crisp vocal melodies sprinkled throughout the track, there’s atleast one part of the track that is bound to get stuck in your head. It’s not a wholly original production but rather one that succeeds thanks to its polish and performance. The girls sound great here and their varied vocal tones give what could have potentially been a cloying central hook the kind of pulsing and addicitive energy it needed to become a true earworm. And while other groups could have likely made this track more popular upon release, the performance here makes sure that this song and the group become near inseperable in my mind. It’s just a perfect performance, heightened by the tracks desperate climax.
Speaking of which, the chorus is easily Rollin’s strongest musical moment, bouncing forward on a tropical infused beat that strays just shy of being derivative thanks to a great melody and impassionate performance. This is tropical house done right and for a song from 2017, that’s saying somthing. It’s got a bright, bouncy energy that would have perfectly fit a light hearted summer themed music video (which they released alongside the summer remix a year later) but instead was attatched to a great yet ill fitting concept that felt too overtly sexual and dark for the song. Which is why despite the tracks excellent hit potential, it failed to catch the attention of the public until very recently. And while it did take this many years for the girls to get success, for a song this great, they completely desereved it.
Final Rating: 9.5 / 10